Aurrera Health Group

Objective

After the loss of its founder, Harbage Consulting – a firm that helps clients understand, navigate, and succeed in implementing a wide range of health care policies and programs – decided to reevaluate its value proposition and rebrand its look. It brought Affina onboard to guide the process.

Strategy

After the loss of its founder, Harbage Consulting – a firm that helps clients understand, navigate, and succeed in implementing a wide range of health care policies and programs – decided to reevaluate its value proposition and rebrand its look. It brought Affina onboard to guide the process.

Outcome

The findings informed a variety of deliverables including brand platform, tagline, and logo refinement. In addition to its original request for a new website, Harbage expanded the project to include a full identity system, tradeshow banners, brochures, and ads.